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      12-30-2021, 11:10 AM   #1
muzzalad
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1980s BMW Press Adverts - Autocar UK

I was pretty obsessed by cars as a kid so have every copy of Autocar magazine from around August '87 through to December '90.
So Ferrari F40 / Porsche 959 / Lancia Delta Integrale era... and also tail end of E30, E32 launch, E34 launch, Z1 and E31 launches.

Here are the BMW ads from the From August '87 to July '88 in Autocar magazine.
If there's interest - I can take pics of other years.

Autocar: 30 Sept 1987 (obviously issues with perceived price)
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Views: 963
Size:  333.9 KB

Autocar: 21 October 1987 (Alpina!)
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Views: 868
Size:  498.4 KB

Autocar: 28 October 1987 (price still an issue... £10k though!)
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Views: 853
Size:  321.5 KB

Autocar: 16/23 December 1987 (Hartge & Birds!)
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Views: 872
Size:  517.8 KB

Autocar: 16/23 December 1987 (price ad again!)
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Views: 838
Size:  374.8 KB

Autocar: 30 December 1987 (Ultimate driving machine / M3 Touring car!)
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Views: 893
Size:  448.9 KB

Autocar: 27 January 1988 (Not a BMW ad, but the 320i getting a shout out from the Gandini designed Citroen BX. Same fella that did the Countach)
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Views: 757
Size:  417.4 KB

Autocar: 3 February 1988 ('Before they go for a run, they go for a check up.' Also left hand page - my dad was one of those with his money down on an E34 525i)
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Views: 767
Size:  438.4 KB

Autocar: 10 February 1988 (Classifieds section with some dealer ads & BMW UK ads. Personal pick is the private sale of a 1981 BMW M535i for £5k - that'll do nicely. Obviously being sold by a baller... they have a mobile/cell number in 1988!).
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Views: 630
Size:  761.9 KB
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Views: 663
Size:  658.1 KB
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Views: 643
Size:  756.3 KB
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Views: 632
Size:  712.6 KB

Autocar: 30 March 1988 (UK Dealer list)
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Views: 654
Size:  556.8 KB

Autocar: 20 April 1988 (Not a BMW ad, but an E34 520i being used by Goodyear)
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Views: 667
Size:  453.0 KB

Autocar: 27 April 1988 ('Badge v Bodge')
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Views: 621
Size:  484.7 KB

Autocar: 11 May 1988 ('The new BMW 318i gets him around 20% quicker')
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Views: 653
Size:  405.1 KB

Autocar: 18 May 1988 ('A BMW approved exhaust starts paying you back straightaway')
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Views: 657
Size:  486.8 KB

Autocar: 29 June 1988 (Not a BMW ad, but Fina celebrating that you could win stuff with an M3 and no lead in your petrol)
Name:  original_5c8ef4e7-b067-4bc6-bef3-6e4c7d9101e1_20211231_093909.jpg
Views: 654
Size:  403.0 KB

Autocar: 6 July 1988 ('After the bodybuilding comes the brain transplant.' Utterly gorgeous Alpina B10 ad.)
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Views: 652
Size:  418.4 KB

Autocar: 6 July 1988 (Approved used ad)
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Views: 612
Size:  336.3 KB

Autocar: 20 July 1988 ('We'll cover you against Spanish Tummy and Turkish roads.' Not sure that one would go out the door nowadays!!!)
Name:  20211231_125810.jpg
Views: 638
Size:  618.7 KB
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Last edited by muzzalad; 12-31-2021 at 07:09 AM.. Reason: Jan-Jun 1988 added... and now July 1988 too
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      12-30-2021, 09:55 PM   #2
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Thanks. I remember these.

More!
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      12-31-2021, 04:26 AM   #3
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Quote:
Originally Posted by Davil View Post
Thanks. I remember these.

More!
Done.
Thanks for yours and Jason 's (no less) appreciation.

Added January to July 1988.
My attention was distracted as I took the photos, as in that time there was:
- E30 Touring launch
- E34 Launch
- E36 Preview
- E31 Preview
- F40 v 959 Road test
- Diablo Preview
- XJ220 Preview
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Last edited by muzzalad; 12-31-2021 at 07:11 AM..
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      12-31-2021, 03:29 PM   #4
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Amazing collection of the press adverts! They were really bold and striking back then and got the readers attention very quickly?

This one was always one of my favorites.
(A Mercedes can also bring driving pleasure).

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      12-31-2021, 04:19 PM   #5
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Quote:
Originally Posted by Mani59 View Post
Amazing collection of the press adverts! They were really bold and striking back then and got the readers attention very quickly?

This one was always one of my favorites.
(A Mercedes can also bring driving pleasure).

[IMG]https://static.carthrottle.com/works...946b3dd119.jpg[/IMG]
Yeah, remember that one. Nice.

I like the long copy as well as the sharp headlines and images in these - without the internet back then, ads in mags commanded more attention, so the copywriters had more space/time to get a point across / tell a story.

BMW was targeting car enthusiasts then.
Nowadays the press ads (and other ads) are there to target the mass market... so unlikely to talk about oil filters and exhausts.
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