|
|
SUPPORT ZPOST BY DOING YOUR TIRERACK SHOPPING FROM THIS BANNER, THANKS! |
Post Reply |
|
Thread Tools | Search this Thread |
03-06-2021, 12:36 PM | #1 | |
Ring Leader of G8X Haters
25135
Rep 8,768
Posts |
Domagoj Dukec: "Good Design isn't about Pretty or Ugly"
Good Design Isn’t About Pretty Or Ugly
Quote:
Last edited by stein_325i; 03-07-2021 at 11:59 AM.. |
|
03-06-2021, 12:59 PM | #2 |
Post Advisor
1644
Rep 1,707
Posts |
Every interview this guy does makes him look more foolish and out of touch with reality than before. As I have stated numerous times before, he is a narcissist and every interview confirms that further and further. But he was hired by people who clearly want someone like him because he represents their views and biases. THIS is what is really wrong with BMW, not just disfigured kidney grills.
"I didn't want to work. I just wanted to play," Great quality to have...crappy work ethic. "But later on I learned that, actually, there are no rules." Spoken like a true narcissist. "In my eyes, the 4 Series Coupé really isn't as radical as it is made out to be by the the media. It's a very elegant car with very good proportions." Not true. "The only thing that could be perceived as unconventional is the shape of our kidney grille." Not true. "It makes me wonder, in a way, how people are so superficial that they judge on one detail." A narcissist who calls all of us superficial. Again, proving my point. He is so full of himself and easily demeans groups of people. "I always admired Karl Lagerfeld for what he did at Chanel, but also for his attitude. He didn't care what people thought." Boom...there you go. Thanks for pointing out that you really don't care about people and you admire racists. I have posted before that Dukec follows racist tendencies and people on this board could not see that. Lagerfeld was a documented racist, anti-Semitic German, and misogynist. He was seriously a disgusting guy. Dukec admires that quality. His words and interviews have backed that up. That's why I have referred to him as Karen Dukec. "What I try to teach everyone who is not a designer is that good design is not about pretty or ugly." It absolutely is about pretty or ugly! Who wants an ugly, overpriced car? "So it's not about taste, but about gauging what a customer actually desires, or what they could desire in the future." All the groups and feedback have already spoken and said we don't like this design language. Both Dukec and Hooydonk said in interviews that they don't listen to these groups. Again, we vote with our wallet. Beyond an ugly design, I cannot vote for a company that hires someone who is a narcissist, racist, and criticizes his customers and a company with executives that support and encourage this attitude. |
Appreciate
27
arashir164.00 TI.3VOM73.50 stein_325i25134.50 ntg442891.50 Clark_Kent2240.00 tracer bullet2502.00 jmack550.00 MmmmmM22598.00 pz6193280.00 The Libertine1237.00 Vivek.1367.50 JJ 911SC22774.00 snareman9177.00 Altra267.00 m3fuz199.00 epic133.50 Nomana1470.00 frchdragon340.00 Warhammer54.00 Bunnny219.50 Project_F871231.00 Encanto1165.50 Wolf 3352350.50 XMetal1148.00 prompt292.00 cfm56d7b5922.50 shiftdnb378.50 |
03-06-2021, 01:13 PM | #3 |
Lieutenant Colonel
2240
Rep 1,899
Posts |
Interesting interview. He started as Head of BMW Design in April 2019. It's all starting to make sense.
This bloke will be "fired" in the coming years and BMW will kick off a strategic initiative to resurrect the brand. Sales matter but so does how your outfit is perceived in the marketplace. BMW is moving in the wrong direction. Last edited by Clark_Kent; 03-08-2021 at 03:44 PM.. Reason: typo |
Appreciate
1
The Libertine1237.00 |
03-06-2021, 01:46 PM | #4 |
Major General
9731
Rep 6,092
Posts |
Since BMW has been so daring with their design....
Why not be daring with their steering tuning too? Take a page from Porsche or even your engineers from the M2 on how to do it right.
__________________
Former
-2008 E90 328 black/brown -2012 Lexus IS250 black/black |
Appreciate
3
|
03-06-2021, 02:20 PM | #5 | |
Moderator
29694
Rep 13,139
Posts |
Quote:
Subsequently watch how people in the restaurant react.
__________________
///M is art ↔ Artemis
|
|
Appreciate
12
|
03-06-2021, 02:37 PM | #6 |
Lieutenant General
17639
Rep 10,720
Posts
Drives: M4 CS. Former G82, x2 F82, F80
Join Date: Nov 2010
Location: Jacked out of my mind
|
As much as I think he's terrible, the guy still has a killer job so good for him.
I just hope he doesn't have that job very long. |
Appreciate
5
|
03-06-2021, 02:49 PM | #7 |
Post Advisor
1644
Rep 1,707
Posts |
Besides the fact that Ducek and his handlers have some serious personality issues and are probably morally corrupt, they are not even good designers or people. I know 2 heads of design at auto manufacturers personally. My favorite, as a designer and person, is Ralph Gilles. He gets it. All of it.
He gets design, symmetry, flow, pushing boundaries, creativeness, retro, customer feedback, and customer engagement (routinely attends car events). He gets racing (he's a kick ass driver and routinely has raced his Viper). But he also gets people and has had to work through leadership that is morally corrupt. It did not corrupt him and he did not compromise his values. His brother is in Chicago as well and a down to earth guy. Point is, good designers are literally the polar opposite of Ducek as people and workers. I own so many BMWs and feel sick driving them now knowing that they represent trashy leadership. Good thing is, they were all purchased before Ducek's reign. I have no intention of buying a Ducek regime BMW. |
Appreciate
4
|
03-06-2021, 03:14 PM | #8 |
Brigadier General
3086
Rep 4,210
Posts |
"It makes me wonder, in a way, how people are so superficial that they judge on one detail."
So once again he attacks the brands most ardant supporters. It makes me wonder, in a way, how he can be so superficial that he continues to draw a grill that most folks dislike. |
Appreciate
1
thebmw1643.50 |
03-06-2021, 03:39 PM | #9 |
Captain
127
Rep 628
Posts |
just sad...I remember before my first BMW, it was something that I always dreamed about owning. I am glad Porsche still has their shit together.
|
03-06-2021, 09:57 PM | #12 |
Captain
2125
Rep 908
Posts
Drives: G20 M340ix; F30 328i msport
Join Date: Jun 2017
Location: Brisban
|
To me it seems like Dukec is 'trying' to be a disruptor, viewing things through some futuristic lens rather than looking back at Bmw's rich history to take the brand forward. Clearly he hasn't spoken to his customers but instead is just trying to cut through all the noise in hope we will 'get used to it'.
The people that will 'get used to it' are not the tried and true customer base. The ones that like the sleek, yet somehow classically recognisable appearance are the ones that are repeat buyers. We are the ones that call their cars by their chassis codes instead of the numbers on the trunk plate. We are the ones that have been loyal to the brand for decades. At some point something's got to give. |
Appreciate
4
|
03-06-2021, 10:05 PM | #13 |
Brigadier General
2170
Rep 4,114
Posts |
I really like the new design! Saw the G82 in person and can't wait to order one. It looks much better as my previous F82.
My current fleet ... 1989 E32 Manual 1991 E34 M5 2001 E38 Short Sport 2001 E38 IL Sport 2001 E38 IL DINAN Stage 3 2001 E46 Wagon 2018 F15 M Sport Have owned BMW only since I got my driver license and will continue. |
Appreciate
0
|
03-06-2021, 10:08 PM | #14 |
Brigadier General
1043
Rep 3,622
Posts |
I saw a frozen white M4 in person. It looks worse in person in my opinion. The grills aren't just big, they are HUGE. The entire car is huge. Oh and that light blue and bright yellow interior is ugly as well. The design of the car is a failure, all the exterior lines are a mess.
|
Appreciate
2
stein_325i25134.50 jmack550.00 |
03-07-2021, 07:48 AM | #15 |
drunk poster
6614
Rep 3,649
Posts |
Lol at Dukec comparing himself with Lagerfeld, Jacobs and Abloh.
First let's get something out of the way - he's right that great designers set the trend, they don't follow it. But the big difference between him and the three others is that his designs suck and theirs didn't. Those other three guys were a hit when they launched their designs at Chanel, LV, and other brands. I'm sure you could find people who hated them, but the response was very positive overall. Dukec's are the exact opposite. In fairness, even the best designers have a failed collection or two. Nobody's perfect. But if he asked me for my advice, I'd say tone down the arrogance a bit. A little humility might help you keep your job, or get a new one, if (when) this one blows up |
Appreciate
5
|
03-07-2021, 10:06 AM | #16 | |
Brigadier General
2170
Rep 4,114
Posts |
Quote:
|
|
Appreciate
0
|
03-07-2021, 10:10 AM | #17 |
Captain
1413
Rep 610
Posts
Drives: M340i
Join Date: Jun 2018
Location: Dallas, TX
|
How many articles he has to be on to realize you don't have to defend a good "design"?
__________________
Retired: 2011 328i
|
Appreciate
3
|
03-07-2021, 10:14 AM | #18 |
Ring Leader of G8X Haters
25135
Rep 8,768
Posts |
And this was a paid advertisement... :
|
Appreciate
5
|
03-07-2021, 10:23 AM | #19 | ||
drunk poster
6614
Rep 3,649
Posts |
Quote:
|
||
Appreciate
2
stein_325i25134.50 Vivek.1367.50 |
03-07-2021, 10:36 AM | #20 |
Captain
1413
Rep 610
Posts
Drives: M340i
Join Date: Jun 2018
Location: Dallas, TX
|
__________________
Retired: 2011 328i
|
Appreciate
1
stein_325i25134.50 |
03-07-2021, 01:47 PM | #22 |
Brigadier General
3833
Rep 4,668
Posts
Drives: BMW
Join Date: Mar 2011
Location: Toronto, Ontario
|
Look, the new design doesn't really bug me, this generation the 4er is not my first choice over the 3er like it was for the F3X. The thing that gets me is the concepts whether it was for the 4er or just some plain concept to draw inspiration, had a lot of promise. The CSL Hommage Concept or just drawings looked very good. But the end product just didn't hit it home. The front fascia design fell short in that depending on which angle you looked, it may be good or bad.
See attached. The design drawing looks modern, fresh and aggressive. Instead the final result was a flat front fascia that lacks any presence. |
Appreciate
2
AlexFL7842.50 StradaRedlands4992.50 |
Post Reply |
Bookmarks |
|
|