BMWNA Sets New Annual Sales Record -- Q4 2023 and Full Year 2023 U.S. Sales Results

[j2dad5389]

Originally Posted by M2siast

BMW doesn’t sell used vehicles.

I’m very confused by this statement

[j2dad5389]

Originally Posted by M2siast

BMW manufactures cars. They’re brand new. They sell those new cars to dealers.
Ergo, BMW only sells new cars. They’re not in business with buying and selling old cars. What confuses you?

Oh gotcha that makes sense then. I’ve bought 2 BMWs from my dealerships and they were used. Guess that only accounts then to the dealerships numbers not bmw. Thanks for clarifying

[kyleb350]

There has got to be one of the 15 X2 buyers on here.

[ChrisM4]

Aside from gross units sold I’m not sure this is a good news story. Their high margin vehicles (X5-X7) all had major sales decreases.

I know there’s market/inflationary pressures in the US but that decline is pretty surprising. They might want to revisit their pricing strategy unless they’re confident interest rate decreases ahead of the next election will help drive sales in the next few quarters.

Odd not to see G80-G82 sales broken out either.

[F32Fleet]

Originally Posted by ChrisM4

Aside from gross units sold I’m not sure this is a good news story. Their high margin vehicles (X5-X7) all had major sales decreases.

I know there’s market/inflationary pressures in the US but that decline is pretty surprising. They might want to revisit their pricing strategy unless they’re confident interest rate decreases ahead of the next election will help drive sales in the next few quarters.

Odd not to see G80-G82 sales broken out either.

Earnings report will tell all. However early reports are that the majority of automakers did well last year.

[tsbrown]

Originally Posted by vasillalov

BMW SUVs are very expensive and not that good looking. Most of them are not good off-road either. Now go look at the same sector cars from Toyota and Lexus and you will see a hude difference.

Toyota and BMW customers are mostly different buyers. More overlap with Lexus but most still think Japanese brands are totally reliable and German brands aren’t. And the Lexus MMI is comically bad for such a premium brand.

[hotrod182]

Wonder how global sales were? Did BMW beat Mercedes? Tesla did almost 2M. I hope BMW can always stay ahead of them.

[BMWKLG]

Originally Posted by hotrod182

Wonder how global sales were? Did BMW beat Mercedes? Tesla did almost 2M. I hope BMW can always stay ahead of them.

I'd be interested to know how MB and Audi did. Not too interested in Tesla but, like someone else said, many auto makers produced some good numbers and claimed they did well.

[dancing__narwhal]

The XM sold more units than the Z4 and the iX outsold the 2 series. I guess enthusiast opinions aren’t everything…

[heavyD^2]

Originally Posted by dancing__narwhal

The XM sold more units than the Z4 and the iX outsold the 2 series. I guess enthusiast opinions aren’t everything…

Enthusiast opinions are worthless when it comes to debates on what is considered successful for an automaker and that's been proven here by BMW performing as good as ever despite the constant criticism you see on these forums. It just doesn't matter how many times posters say they are ugly, consumers just keep buying more and more of them. I am lukewarm on some of their current designs as I think they have taken the black plastic thing way too far but it appears this is what the average consumer likes so good for BMW that they don't build their vehicles to my personal tastes.

[Accentu8]

Originally Posted by vasillalov

BMW SUVs are very expensive and not that good looking. Most of them are not good off-road either. Now go look at the same sector cars from Toyota and Lexus and you will see a hude difference.

“Not that good looking”, but then you give Toyexus as examples…the most hideous SUVs ever, IMO. Whereas IMO, the X5 is beautiful! Pretty much always has been, but the LCI was hit out of the park. I give the compact SUV beauty nod to Audi, although X3 is pretty close 2nd for me.

[Hassan1490]

Originally Posted by M2siast

Audi’s:

https://media.audiusa.com/assets/doc...Update1324.pdf

Mercedes’s will be out next week.

BMW North America sales numbers are way higher than both Lexus and Audi. I expect they will crush Mercedes as well.
BMW is now the highest selling luxury auto manufacturer for the sixth consecutive year

[BMWCompact]

Originally Posted by BMWXMBlack

Which is amazing and awesome and proves they are selling well compared to their competitors.

Competing with the Lamborghini urus, in the first year lamborghini sold 1761 urus WORLDWIDE…. For the XM, 2315 was just US sales. If I remember correctly, US would have about 25% market share worldwide which means 9000-10000 XMs will be sold worldwide if these figures hold true and would mean that in its first year alone XM outsold urus worldwide even though they have been making urus since 2018.

It took Mercedes G wagon 10 years to sell more units per year than what BMW did for XM sales in the US in their first year.

Annual XM sales also would be higher than Porsche cayenne turbo GT, Aston martin DBX, Ferrari purosangue, Audi RSQ8, Maserati levante trofeo, etc etc.

One could also attribute the XM sales numbers in the US to consumers who have a desire for large, overweight, in your face styling.

[BMWZ4]

Originally Posted by BMWCompact

One could also attribute the XM sales numbers in the US to consumers who have a desire for large, overweight, in your face styling.

And...do the math on this...2,315 XM's sold in the U.S. (and maybe includes Canada as well, not sure) multiplied by say an average of ~$200,000...can it really be $400m?? I'm thinking the margin on this particular 'suv' is probably pretty high

[BMWZ4]

Originally Posted by BMWCompact

One could also attribute the XM sales numbers in the US to consumers who have a desire for large, overweight, in your face styling.

And...do the math on this...2,315 XM's sold in the U.S. (and maybe includes Canada as well, not sure) multiplied by say an average of $200,000...can it really be $400m? in revenue for this thing? I'm thinking the margin on this particular 'suv' is probably pretty high as well...

[tambat]

Originally Posted by BMWZ4

And...do the math on this...2,315 XM's sold in the U.S. (and maybe includes Canada as well, not sure) multiplied by say an average of $200,000...can it really be $400m? in revenue for this thing? I'm thinking the margin on this particular 'suv' is probably pretty high as well...

For somebody who cares this much about how other people spend their money, at least know the facts. The XM is not $200,000 in the US. The regular XM tops out around $160k. I'd imagine most of those units were sold at very steep discounts as well. BMWNA is shoving this model down dealers' throats and they are moving them with heavy discounts, in the $15-$20k off MSRP range is common now.

[BMWZ4]

Originally Posted by tambat

For somebody who cares this much about how other people spend their money, at least know the facts. The XM is not $200,000 in the US. The regular XM tops out around $160k. I'd imagine most of those units were sold at very steep discounts as well. BMWNA is shoving this model down dealers' throats and they are moving them with heavy discounts, in the $15-$20k off MSRP range is common now.

Yeah and? What's your issue? And why do you care so much about my OPINION?

And oh...sorry...$160k x 2315 units is still a shite load of $...

An observation my friend

[BMWZ4]

Originally Posted by M2siast

Revenue is irrelevant though…

Even if BMW made $200 million on selling XMs in the US, that is a meaningless statistic.

I wonder if bmw shareholders would feel the same way...but sure, stand corrected

[BMWZ4]

Originally Posted by M2siast

They would.
They already know BMW is a large corporation. Revenue just shows you how big your operations are.

As a shareholder, I’d be interested to know the profit numbers.

If you look at sales, and it says you made $200 million, but your COGS is $250 million, would you rather that than $100 million in sales with $50 million COGS? I’d go with option 2.

I seriously doubt cogs is $250 on that vehicle. In fact, I suspect the profit margin is likely pretty high for this vehicle.

In any event, neither of know, so annecdotal really

[BMWZ4]

Originally Posted by M2siast

For sure. My point is just that revenue is one datapoint that doesn’t tell us much without knowing how much there is in profit for that vehicle.
I too think the margin is high on it, but it could theoretically be negative, and BMW loses money on it. Who knows. That’s just what I’m saying.

Obviously, the larger the margin, the better the results, and if you have more sales of that high margin, even better. Is all

Sure, I'll give you that...anything is possible

[Bongoxxx]

Wow, some perspective here…

BMW N/A sales - 395,741
Tesla USA Model Y sales - 394,497

[Car-Addicted]

Originally Posted by Bongoxxx

Wow, some perspective here…

BMW N/A sales - 395,741
Tesla USA Model Y sales - 394,497

BYD Annual 2023 Sales 3,024,417 Sometimes I just hate perspective.
https://www.byd.com/us/news-list/BYD...EV-Market.html