Quote:
Originally Posted by FormulaMMM
Because they don't view F1 in isolation. HAM is a global superstar and good for business. My Merc dealer has his gear all over the parts department. From within Mercedes, they surely have data on his sales influence to certain audiences. Look at the current marketing absurdities from BMW/M trying to reach a younger audience. Lewis helps MB/AMG reach them on legit motorsport merit. And outside of being the most successful F1 driver of all time, appears to be everything they aspire to be -- vegan, social justice, environmental, etc.
MB sell 7,200 cars every day and gross $12M every hour. ( https://www.cnbc.com/2018/10/08/stav...very-hour.html)
HAM's salary is peanuts. |
Quoting again for emphasis. Social Media Power...Lewis Hamilton on Instagram
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Sir 7ewis, 7X FIA Formula One World Championship, World Driving Champion. 100 Wins. 101 Pole Positions. 54 Fastest Laps. Actual Rain Master. Leave me to it, Bono. One Race Win in each of his 15 years in F1. Most Laps Led in Formula One. The Centurion.