Quote:
Originally Posted by FormulaMMM
Because they don't view F1 in isolation. HAM is a global superstar and good for business. My Merc dealer has his gear all over the parts department. From within Mercedes, they surely have data on his sales influence to certain audiences. Look at the current marketing absurdities from BMW/M trying to reach a younger audience. Lewis helps MB/AMG reach them on legit motorsport merit. And outside of being the most successful F1 driver of all time, appears to be everything they aspire to be -- vegan, social justice, environmental, etc.
MB sell 7,200 cars every day and gross $12M every hour. ( https://www.cnbc.com/2018/10/08/stav...very-hour.html)
HAM's salary is peanuts. |
Fantastic post.
If I remember correctly, Mercedes age demographic has lowered by 12 or so years since he has been a Formula One headliner with the largest declination in the Works Mercedes years. HAM has more social media followers than the AMG team and all other drivers by a large margin. Even the poison dwarf, Bernie, recognized that HAM is bigger than the sport and is a great ambassador for Formula One and he is helping them to penetrate their target market: The United States of America.
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