Quote:
Originally Posted by ASAP
Partially true... JW red is roughly 4 years and its trash... the idea behind non aged malts is to have the ability to use younger casks for a different profile but... the bigger idea is to improve your margins. In the US, people are number snobs thats why aged whiskeys do better but at least you always know what you are minimally paying for.
Would you prefer to pay $500 for a nice 25 YO or something labeled as a "reserve" that could have 10 YO whiskeys? If you like the younger profile, then maybe you'd prefer the latter... but couldnt you just have bought something to cheaper to begin with?
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Red is terrible, my buddy drinks it on hot days with Ginger ale. I can't do it.