Quote:
Originally Posted by Alpine300zhp
I'd say BMW could benefit from doing this as long as, in the process, they kill off Jaguar and just keep Land Rover. Then the next order of business would be for BMW to apply their reliability criteria to Land Rover to get Rover's reliability rankings up in the top 10. If that happened, along with BMW-like warranty and service, Land Rover would become a top selling vehicle. I've considered a full-size Range supercharged many times only to back out because of reliability and quality control issues. I am sure I am not the only one doing this.
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I think killing off Jaguar is a bit over the top. They can share gas/hybrid/electric platforms and make solid offerings that customers who like the Jaguar brand can continue to buy.