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      09-19-2019, 09:59 AM   #14
RichP
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Drives: F80
Join Date: Jul 2005
Location: CT

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The fact that Land Rover/ Range Rover isn't making an absurd amount of money right now in the age of crossovers and SUVs boggles the mind.

The trucks may have some value to BMW. Jaguar might have some overlap, but perhaps with a bit of re-strategizing it could work. Keep the Jaguar portfolio small, and focus a bit more on style and luxury to make it distinct from the BMW portfolio (and this is the direction Jaguar is already headed)

You could even throw in a few interesting revival British roadsters into the mix.. BMW still holds the rights to Triumph!
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