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      11-19-2018, 12:43 AM   #369
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Drives: F36 435i
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Then again...I understand why bmw is moving in this direction. Enthusiasts tend to overestimate our impact on the broader automobile market. While I think enthusiasts still comprise a market of some significance, that market is shrinking on a global scale, and even within car enthusiast strongholds such as the U.S. My impression is that emerging markets like China value brand reputation and technology more than driving dynamics and track ability. That's not to say that motorists in emerging markets don't value a car that handles well, but they tend to prioritize other attributes over performance as an end in itself. With rising fuel costs, increasingly stringent regulations, and higher traffic volume, I expect that enthusiast models will become ever more niche. From a purely business perspective, I suppose one could just as easily critique bmw for not doing more to adapt in earlier iterations of their line up. As much as I'm loathe to admit this.
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