Quote:
Originally Posted by Germanauto
But who really is BMW's "most loyal fanbase?" For the longest time I thought it was people like us who live and die with Inline 6s, hydraulic steering, and the ability to row our own gears whether it be a manual or automatic.
In reality BMW's "most loyal" fans over time have been folks who desire a trendy and flashy car. They are better than ever at fulfilling the desires of their customer base.
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I agree. I also don't think the most loyal fanbase provides enough volume to be successful, then their customer base continues to change. They also have to target the volume sectors to have a successful business. The "loyal fan base" of the past is likely to be disappointed as things change and BMW stops offering what some of these people want. I doubt most BMW customers understand the benefits or care about an inline 6 over a V-6 or even a good inline 4.