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I would argue that the BMW most loyal customers love driving. It can't just be inline 6's, hydraulic steering and manual transmissions. As the world transitions to EVs, you take those customers with you by offering really good electric driver cars. An M2 EV would get my attention. Or a normal looking 3-series EV with decent range and excellent driving dynamics at an affordable price. It's not that hard. You leverage your established success and brand into the future. And try not to insult your customers along the way.
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