Quote:
Originally Posted by MFNATIK
We have a thread over in the F80 "vs" section where we came to this same conclusion b/c of their outrageous marketing campaign is a collective F You to BMW's heritage and loyal fan base.
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Wow. I just read about some of BMW's marketing campaigns and social media gaffes. I really don't get it. They are "pushing into the future" by alienating their most loyal fan base? Every new Internet company works really hard to get rabid loyal fans. One would think that taking such customers with you on the journey to Electrification would be a good thing. Let's look at the Taycan... Porsche's stated goal for that car was to make it drive as much as possible like a 911. BMW's stated goal for their EV is, umm, what exactly?