After buying or first BMW (2011 X6 50i, a $160000 car in Aus) our dealer flew myself and a few other customers to Melbourne, then put us in a helicopter for the trip to our accomodation at Phillip Island (race track). I had a 3 bedroom apartment to myself. Spent the night there and had dinner with someone from BMW M. Then spent the next day flogging M cars around the track.
Absolutely epic experience.
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