Modern Panerai is a 25 year old trend started with Sylvester Stallone in Daylight.And marketing did the rest
I love the classic Angelus/Rolex equipped Panerais, also Panerai had the first real divewatch(Italian Navy) vs Blancpain FF and Rolex Sub a few decades later.
A few years ago I had a PAM 320 GMT(visited their shop in Florence centre a few years ago), I loved that watch as I love IWC(as a brand/in general) and JLC as well.
But Rolex is Rolex. My old man is a watchmaker...
Cheers
Robin (SD4K 116600)