[PINeely]

Originally Posted by bradleyland

I never understood the notion of buying watches as an "investment". You chances in the watch market are, arguably, worse than they are in the stock market. Granted, you can't wear a stock certificate without looking extremely tacky, but I bought my watch to wear. It's no different than any other jewelry. The secondary market is (mostly) crap, so don't buy under the expectation that you'll see an increase in value.

This is correct. Some brands like Rolex depreciate much more slowly than others, however there is still depreciation. If the watch is rare or limited edition then you may see some appreciation but otherwise it's all downhill.

Some people also think their watch is appreciating when they see that it is now worth more than the price they paid 20 years ago, however when you factor for inflation you see that it has actually depreciated.