Hellrot is a bit brighter red than Imola with a hint of orange. There is no flake (as with Imola).
I just looked over a
Hellrot 1995 E31 8 series at the dealer (Niello Sacramento) yesterday. Man, what a beauty! So nice that even as a "used" car it was on the showroom floor--simply immaculate inside and out! Only 53K miles! If it had a manual I might not have been able to keep from buying it! It has the 322 hp 360 TQ M73B54 V12 It was about the same size as the E92 M3 sitting next to it, and to my eye (subjective) more exotic looking (quad exhaust, profile, etc.) Looks far more stunning in person that in the photos....
If you're downtown in Sacramento, it's well worth stopping by to see this while it lasts.