Y'all do realize, that none of APEX's wheel designs are their own?
The ARC-8 is an almost exact copy of the BBS RC design sans the center cap?
The EC-7 is a copy of BBS's motorsports wheels?
PS-7/VMR's wheel is an exact REPLICA of BMW's E46 CSL/ZCP wheels, which is designed by BBS?*
And y'all also should realize, that people who buy APEX wheels aren't exactly concerned with what their wheels look like, or which wheels they look like, right?
It's not about "looks" with APEX as much as it is about being the lightest, strongest, AND most affordable wheel designed for performance enthusiasts. By copying someone else's design or designs that may have passed into public domain*, they can pass the savings of having to pay for expensive 3D modeling, design engineers, molds, and manufacturing tools straight to the consumer.
Y'all complaining about it "looking like VMRs" here aren't exactly the type that would want or need the lightest and strongest wheel possible for a reasonable price IMO and are completely missing the point.
At this point, you should ask yourself, if you are buying the APEX PS-7 wheels because it's 4 lbs per corner lighter and probably significantly stronger than both the OEM BMW CSL cast wheels, or VMR's replica of the same wheel style (but 6 lbs lighter) with virtually any offset for any fitment you can want...Thus allowing one to run the widest track fitment while saving up to 20 lbs of unsprung weight, which is roughly 100 lbs of sprung weight.
Not because it's a knock-off design.
p.s.: I suspect when BBS went bankrupt and restructured about a decade ago, all the patents and copyrights to their designs went into public domain (or someone bought it up and are selling them on the cheap).