Simota made a GruppeM replica intake quite a few years back when I was still in the E46 modding scene (I personally owned an old Simota; and a friend of mine had a GruppeM, so we could compare side by side). They're definitely not a new company, and this product is definitely nothing new either. Looks like they're just going to copy GruppeM yet again. I suppose for those that want the sound though, the Simota-branded versions will be more affordable than a GruppeM.
But from E46 experience, these types of intakes can and do heat soak; all at the cost of sounding great.
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